Without a Why, big things can’t happen. With it, you become unstoppable.
S. Dinsmore
Single Motivating Purpose – your mission and the framework you can follow to accomplish it
A. Why discovering your ‘Why’ is your most important asset in life and business
You are your best asset. You can become who you want to be, you just need to follow one course until you’re successful. And for that you need to figure out your why first.
Everyone has a why. Your why is the purpose, cause or belief that inspires you.
Knowing your WHY gives you a filter to make choices, at work and at home, that will help you find greater fulfillment in all that you do.
It is one of life’s greatest joys to wake up in the morning… every morning, with a clear sense of why that day matters, why everyday matters. This is what it means to find your WHY. This is the start of an inspiring journey… your inspiring journey.
Simon sinek – LEARN ABOUT THE WHY (WATCH THE TED talk )
Young Age
When you spend time around children, I’m sure you noticed the most classic of childhood questions: “Why”.
Even from a young age, children intuitively know that the most important piece of a story is the motive behind an action. When you think about business – whether you’ve already launched or if you’re still in the research phase, knowing your “why” will help you stay on track, committed to your dream, and help you smooth the process of getting the right people on board.
Figure out the right reasons to start
He who has a why can endure any how
Frederick nietzshe
Why do you want to become an entrepreneur?
This is the question you should ask yourself first.
“I think too many people label themselves entrepreneurs. Being an entrepreneur sucks.
Noah Kagan
Why?
I hate most entrepreneurs… because what they want is this dream that’s not realistic… they’re not willing to suffer, and that’s what frustrates me
noah kagan
Most people who call themselves entrepreneurs chase the fame, glory and status of being the next big success. There’s a huge difference between entrepreneurs and wantrepreneurs. So figure out why you want to start in the first place!
If you don’t get clarity three things could happen to you:
- You will struggle with your idea and eventually, at some point, you will lose interest and your business will flop. Why? Because you won’t care anymore when it will be hard. And there will be problems along the way. Without a clear why you won’t see problems as another step towards improvement, but as another obstacle in your path.
- If you are as stubborn as I am and won’t give up no matter what, eventually you will land on the top of the mountain. You will conquer goal after goal, but… why? Without the answer, you will lose yourself in the process, creating a huge gap between what you really want for yourself and the reality in which you have trapped yourself; doing things and working on something that doesn’t represent you. During this process, you only grow your ego, because you focus only on celebrating the wins, and forget who you were before.
- You won’t even start. Why? Because your mind will think of a thousand ways of how you could fail; therefore your vision will be ‘impaired’, and thus your motivation to build consistently, every day, will wither away. How do I know this? Because I’ve done it myself in the last 20 years, several times. I was a serial wantrepreneur.
I don’t see my mistakes as failures. I relate to them as lessons and excellent opportunities for personal growth. They say smart men learn from their mistakes and wise men learn from the mistakes of others. I’m sure we can learn a lot from the people that haven’t made it to the first page of Time magazine.
Our tendency as humans is to focus only on successful examples, ignoring thousands of failures. This tendency is called survivorship bias.
The behavior of winners is remembered and dissected far more thoroughly than those of losers, and given greater weight
freakonomics
The problem with our bias towards winners is that winners can’t teach us much.
If you group successes together and look for what makes them similar, the only real answer will be luck.
Daniel Kahneman, thinking fast and slow
So if we talk about luck, then why bother with marketing systems? Because when you build something, when you tell people about it, when you engage them to take part in your story – you increase both your and their chances of success. That’s the role of marketing: amplifying your story so that your products and services have a better chance of being discovered by the right people, at the right time.
I’m not alone in this mission to transform the lives of struggling entrepreneurs. When I think back to 2011, when I was looking for a way out of the “Matrix” I created for myself, the person who I looked up to was Noah Kagan from (sumo.com and appsumo.com ).
Why? Because of his approach to business ideas. He started by validating the idea first and then built a product or service around it. I was fascinated because for me the approach was so different – I built a ton of products in the hope that 2 or 3 out of 100 will be successful. This way even if I had created 200+ products and services because of my determination and desire, I lost focus on why I started in the first place.
There’s a reason I do it this way. I’ve spent years and hundreds of thousands of dollars doing it the way that you think you’re going to do it. And it’s not going to work.
Noah kagan
What does being a “wantrepreneur” mean?
Definitions of “Wantrepreneur”
– Someone who “is gonna’ ” start a business.
– Someone who “will find the right idea some day!”
– Someone who wants to “act” like an entrepreneur.
– Someone who “thinks about starting a business” all the time.
Wantrepreneurs tend to hope & pray that their precious little “business ideas” will take off. They jealously guard their ideas hoping no one will steal them.
The thousands of entrepreneurs who think they have the winning product idea but never manage to put it into action and go live in the real world to grow a successful business. These people are legit “wantrepreneurs”
Entrepreneurs and their silent path to freedom
“I think what separated or differentiated me in my career trajectory was that I was doing projects in the morning, and at night, and on weekends… A lot of people want that, but are they really putting in the time for that? They’re not.
Noah kagan
ople become entrepreneurs for many reasons: passion, to help others, personal satisfaction, creative independence or financial autonomy and many more. All of these have one thing in common. At the core, of every statement listed above there is freedom. My personal quest for freedom started when I was young, and is still going on today. I’m sure I‘m not alone in my longing for freedom.
Freedom can come in many different forms: freedom to travel the world, freedom to work on something you enjoy which is in clear alignment with your skills, freedom to take days off and as many vacations as you want every year, freedom to spend your time with your family and close friends. It’s up to you to define your own lifestyle and create that reality for yourself. In my opinion, freedom is a lifelong journey, it’s not something you can take from a shelf in a store or buy from an online shop. You don’t create freedom, you live it, as you breathe, you live freedom day in and day out.
Don’t mistake your longing for freedom for the real deal
I see more and more people beginning their journey to find this freedom, but this unmet desire can quickly derail you from your path and become a silent disease. Your longing for freedom can create a gap between what you experience right now and what you would like to have in your life.
Be willing to put in the work and go the extra mile on your silent path. Start committing to your lifelong evolution process, because freedom in business comes when you find freedom for yourself. Develop your self-discipline by searching for your passion and by working consistently every day. Don’t start to think about losing weight and eating healthier, change your relationship with your body starting right now. You don’t need to manage your time you got to set your priorities right in alignment with your why and your work. You don’t need to force yourself into self-development you just need to start living consciously. You can’t solve the world’s problem of poverty, you just have to focus on helping one person at a time.
Close the Gap
To close this gap and to be able to find contentment in what you already are and have in your life right now I would suggest to take a 3 step process to reduce the anxiety of not having achieved a goal or the stress caused by not having a specific shiny object in your life. You won’t get relief when you have the new thing you deserve, the pressure goes away because the desire of wanting that disappears.
My advice for you is to begin this journey in a 3 step process.
- Create a personal plan for your evolution process in all areas of your life, one at a time, and then stick to it. This will help you find your gift, your voice and your own unique way of doing the things you enjoy and feel a passion for.
- Develop your gift so that your work expresses artistry. “ Do the work consistently on a daily basis and *** Be so good they can’t ignore you.
- Pay it forward.
Why Discovering Your ‘Why’ Is your most important asset in life and business?
It is easy to abandon your dreams, to settle for mediocrity, to be a victim, to accept unfulfillment. Human beings have become quite good at it. In a persistent effort to avoid risk, uncertainty, fear and failure, we have developed the strength to suffer. This strength weighs us down, inhibits our growth, and keeps us far from the incredible life we are capable of creating, from our true potential.
Our WHY is capable of waking us up so that we STRENGTHEN OUR COURAGE TO LIVE lives of increasing freedom, fulfillment and purpose, spending our time on things we want to be doing, rather than wasting it on something we don’t believe in.
If you have a strong WHY you can make it no matter how hard things get because you know what you are standing for. You’ll mindfully take step after step with confidence to achieve your dream. This will make your WHY the most important asset in life and business for yourself because without it you’ll be floating through an endless ocean of opportunities that will leave you a bitter taste of unfulfillment and a longing for something It’s like feeling homesick for a place that doesn’t even exist because you haven’t created it yet.
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