What is marketing?
Marketing is getting someone that doesn’t know he has a problem, to understand their pain, to make them search for a solutions, to get to know you by teaching them how to solve their pain, like, trust and because of their trust to reward you with a purchase ( exchange of value ) and forge a strong relationship with your brand.
What is marketing trying to do for your business? What questions is it trying to answer?
What do you think your customers want?
Do you have a constant flow of leads coming to your business? And how much of those leads are you able to convert into customers? And returning customers?
What is your ROI?
Do your customers trust your products and services?
When did your fans engage and recommended your brand on social media?
What is the score of your online reputation for your brand?
Does your brand get more complaints or compliments?
Are you effectively measuring your NPS? ( net promoter score )
Where are your website analytics stats right now?
Do you track all the media mentions about your brand online?
Do you have a customer resolution centre?
The answers to all of these questions is marketing.
Taking care of clients work on a daily basis, dealing with employee’s feelings, partners and vendors and handling the accounting, fulfilment and shipping is not enough. Now you’re telling me that I need to handle also the marketing?
Yes …! This is exactly what I am telling you. And here is the stuff from where your marketing nightmares are made of.
Why is this happening to me?
The way you market your business determines if it will be successful or not. Marketing is the tool in your business, responsible for creating and maintain demand for your service or products, relevance for your brand, building a reputation for your business, setting you apart from your competition, creating engagement, relationships to your brand. Without it, your business can not survive due to lack of sales. Or if you are one of the lucky ones like I was for some years, you are creating yourself a job, a well-paid job but one from where you can’t leave after 5 PM. It will be a full-time job so you will end up marring your business and not profiting from it because you will end up doing everything in your business.
” Because the purpose of business is to create a customer, the business enterprise has two and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. ” Peter Drucker
So why is marketing important?
One of the most painful problems in marketing is attempting to deliver top-end campaign results through the navigation of a thousand tools and to follow various tactics with no end result. Utilising multiple tools and platforms for limited or singular purposes is going to overcomplicate your marketing, decrease your potential for positive results, and make a lot of mistakes.
Really, what you need, is a fully effective and transparent marketing automation system that allows you to:
- Build landing pages
- Manage and distribute all your data/leads
- Access publisher and affiliate networks
- Track your sales and measure performance
- Create and deliver amazing email and SMS marketing campaigns
- Access accurate event tracking
In an era of automated everything, businesses are under colossal amounts of pressure to up their marketing game, but the proper planning required to implement an integrated marketing management software system often takes a back seat to short-term revenue acceleration goals. This may seem like a good idea at the time, but you’ll fast learn that it’s is a big mistake.
Without integrated and holistic visibility to comprehensive detailed marketing information, it is difficult to identify problems that exist throughout your campaigns — and next to impossible to fix them.
Marketing is a process, a series of actions to achieve your particular marketing goal.
Unless you treat marketing as a process, create a marketing system and prepare to scale and automate your marketing process could be inefficient, expensive and inconsistent, producing no results.
Because of the abundance of information out there the myth that marketing is complicated has formed around, and the majority of entrepreneurs get frustrated when things don’t work as they had planned out. You may try various tactics and strategies randomly because you see your competitors do it the hope something works.
In business you can’t rely on luck and hope. The most efforts must be spent on solid planning and consistent and efficient execution even if sometimes we try something only to see if it is working or not.