One of the best articles about the RED Platform and what it is this Medium article written by Revoltoso, https://medium.com/@elrevoltosolibre/red-platform-is-now-live-9ecf65ce9b31. It describes in detail what’s the idea bedding the freedom of energy implemented with the help of blockchain technology.
Between December 2017 and March 2019, otherwise, a period in which a lot of ICOs were successful, Restart Energy Democracy was able to stand out from the crowd and gather a huge community around the project.
People believed in the idea, saw its potential and weren’t afraid to invest in a promise to completely transform the energy market.
However, it wasn’t just the idea behind RED that attracted such a large amount of fans and investors, but also a well-planned marketing strategy and the hole marketing system that was created around the RED Ecosystem.
The core element? Creating a relationship-building system around our community the project and keeping it engaged with the right messages at the right time so that the people created a snowball effect on the web by sharing what they have discovered because of the bounty gamification campaigns.
How it all worked
We’re talking about a cryptocurrency project so it’s obvious that Telegram played an important role here. From the very first days of RED’s existence, we began gathering new members to our channel, where they could find out everything they needed about the project.
Sure, it wasn’t easy from the first place, as a lot of users wanted just to read about RED, without participating in the discussion. The solution to this was a team of super users who moderated the community and, through multiple accounts, engaged in various discussions with all new members. It was a time-consuming method but it paid off. Shortly after this, new and active members joined the RED channel and the discussions were flowing naturally.
Just a few weeks after the ‘birth’ of the RED Telegram channel, we joined forces with AmaZix, a team of professional moderators, in charge 24/7, who made sure that everybody respected the channel’s rules and stick to the topic.
Telegram wasn’t the only channel on which RED was focusing, however.
Following the “cryptocurrency to do list”, we created large communities on Bitcointalk, as well as Reddit, gathering enthusiasts from all over the world, looking forward to finding as much as possible about the project and meet fellow potential investors.
And both attempts to gather new people around RED’s manifesto were successful. People began engaging with outposts daily and even started offering new suggestions, not to mention wanting to invest in the project, from the very first stages.
A constant social media presence was also mandatory for RED so we had to do it. Even though Facebook is the biggest network in the world and being present on it is a must – and we did ‘obey’ this rule – it was Twitter which performed better.
Thanks to our activity here, we managed to discover huge fans of the project which, in the meantime, became real RED and MWAT evangelists and had the chance to work with the core team on some important projects.
Shortly, Twitter was our main social media channel, generating tons of engagement for each post, whether we were talking about project updates or just sharing news from related to the green energy market.
SEO and SEA was a lot of work on its own. From programmatic advertising to endless offsite optimization and a lot of guest posts the pillars of the successful implementation of the campaign was based on the experience of the user in all the awareness stages he was in. Performance of our webservers was another key element. Technical SEO implemented by a team of 5 people, fresh new content published daily, On-Page SEO campaigns and Off-Page SEO strategies helped us get to a record passive web traffic of over 100 k unique monthly views and a total of 500 k mentions on the internet from Dec 2017 till Oct 2018.
Like many ICOs, RED was constantly after new mentions and appearances in some of the biggest websites of the moment. After all, an investor is convinced that a project is worth the money if a website like Cointelegraph writes about it, right?
And that’s exactly what we did.
Over a few months, RED and MWAT were present in some of the biggest crypto and financial publications. Besides Cointelegraph, websites like Inc., Entrepreneur or Bloomberg wrote about Restart Energy Democracy, not to mention several press releases present in Yahoo Finance!
And these were just some of the biggest websites as, through our connections, we managed to put RED on the first page of several other websites, thus generating a lot of interest around the project.
Finally, let’s not forget about the main way of informing our fans about what we were doing: the Restart Energy Medium blog.
Before, during and after the ICO, we were regularly posting, in English, as well as other languages, including Korean. New partnerships, new franchises, new team members, everything was covered on our Medium blog. And as soon as a new article was published by our editors, it was going everywhere, on all our channels, so our entire community can remain up to date.